The Financial Conduct Authority (FCA) in the UK has given crypto firms an additional three months to comply with new advertising regulations.
New Advertising Rules Aim to Curb Aggressive Marketing Practices
The rules, originally slated to take effect on October 8th, aim to curb aggressive marketing practices and prohibit inappropriate incentives.
“UK crypto firms granted additional time to comply with advertising rules, curbing aggressive marketing. ”
FCA to Take Enforcement Action Against Unlawful Marketing
Compliant firms can now delay implementation until January 2024 to ensure they have the necessary technical setup. Overseas or unregulated firms that unlawfully market to UK consumers will face enforcement action by the FCA.
